For more than 20 years, I’ve helped education, SaaS, media, and family-focused organizations turn complicated growth problems into clear stories, stronger systems, and measurable results.
I grew up in New Jersey and studied at Temple University before earning my MBA from Liberty University. Over the last 20-plus years, I’ve built brands, marketing teams, customer journeys, and growth systems across education, SaaS, media, and family-focused businesses.
I’m a builder at heart. I can set the direction in the leadership meeting, then work alongside the team to sharpen the message, rebuild the journey, launch the campaign, and make sure the numbers tell us what to do next.
My wife, Andrea, and I are high school sweethearts. We now have two kids in college, which is both hard to believe and a constant reminder of how quickly the decisions families make become the lives they build. That perspective has shaped my career and the way I approach marketing: listen carefully, solve the real problem, and never lose sight of the people on the other side of the work.
Identity work, local campaigns, and enrollment creative designed to make every school distinctive—and every message actionable.
Roanoke Valley Family became the region’s leading parenting resource—combining editorial content, advertising partnerships, digital media, and six annual events that connected more than 10,000 parents and children.
KinderSpark brings strategy, practical tools, and enrollment expertise into one approachable brand experience—then turns useful content into qualified conversations.
I build the systems behind the marketing—from brand standards and localized campaigns to admissions training, CRM workflows, and the processes that help teams turn inquiries into enrollments.
Created the identity standards, voice, visual language, photography direction, and practical templates needed to keep a growing multi-location education organization consistent.
Built a practical training workbook around a seven-phase admissions process, then connected the frontline conversation to lead routing, tour scheduling, and CRM follow-up.
Developed adaptable creative systems that gave distinct school brands a shared campaign structure—while preserving the offers, locations, and next steps families needed.
Created a market-wide enrollment campaign promoting Old City Academy, Castle Brook Academy, and Enchanted Forest Academy while giving families a clear path to the location that best fit their needs.
From subject-matter webinars to scripted brand storytelling, I shape the idea, the message, and the production.
It’s the result of the story, systems, and customer experience working together.
Connected brand, local marketing, paid media, SEO, content, websites, CRM, and enrollment strategy across a fast-growing national network.
Redesigned follow-up, automation, messaging, and the path from first inquiry to school tour.
Discovery Days gave families a reason to visit, experience the schools, and take the next step.
Grew a trusted local media brand through publishing, partnerships, advertising, and live family events.
Developed positioning, lifecycle strategy, webinars, sales enablement, referral programs, and complementary-vendor partnerships.
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I’m always open to a smart conversation about marketing leadership, consulting, or a business that needs a stronger path to growth.
